Focus groups allow our clients to explore key topics of interest with a target respondent group. We work closely with our clients to define the recruitment criteria, develop the discussion guide and to unpack key themes from the findings.
Discussions are typically run by highly experienced moderators, with six to eight respondents per group, at venues with one-way mirrors allowing clients a front row seat to the conversation. Our focus groups are also always recorded with audio and visual equipment and fully transcribed.
Our team has conducted focus groups across South Africa and in other African countries including Nigeria and Zimbabwe.