• Consumer research Using qualitative and quantitative research methodologies
  • Data driven analysis Working across the data continuum from big data to small, thick data
  • Strategic consultants Focusing on sectors including housing, credit, banking, insurance (amongst others)

About us

We are a strategic research consultancy specialising in data-driven research.

Our work focuses on bringing the life and experience of consumers into the decision making processes of policy makers, think tanks and executives.

Our work

Latest blog

Narrow unemployment rate by education level (%) (adults 15 – 65)
  • Graduates
  • Diplomates
  • Matric
  • Less than matric

Revisiting graduate unemployment in South Africa

Is there a graduate unemployment problem in South Africa? We look at available data to answer that question. Our conclusion: it certainly looks like it, and it looks like a problem that impacts on young black women disproportionately. But available data is just not good enough for us to be absolutely certain. If we care…

February 13, 2019
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We answer questions that matter