Our work focuses on bringing the life and experience of consumers into the decision making processes of policy makers, think tanks and executives.
We help clients quantify and characterise markets of interest through an analysis of existing survey data sources or primary research surveys (or a combination of both).
Through in-depth interviews, focus groups and mystery shopping, we help clients understand the underlying attitudes, preferences, and experiences that shape consumer behaviour.
Our skills extend to analysing much larger administrative data sets including credit bureau data, deeds data, municipal data, as well as complex transactional data sets generated by payment systems.
Through our thought-leadership and advisory services, we help our clients incorporate a data-driven approach to understanding their customers and markets better in their organisations.
71point4 supports President Cyril Ramaphosa's decision to put the country in lockdown to curb the spread of Covid-19.
Our staff are currently working remotely during this time but are available during normal office hours: 8:30am - 5pm.
To get hold of us please contact info@71point4.com or illana@71point4.com
To all our clients, partners, friends, family and colleagues, stay safe, stay home and look after yourselves and your loved ones.